Discipline · Purpose · Performance · Community
“As iron sharpens iron, so one person sharpens another.” Proverbs 27:17
Online training and nutrition coaching for men who want to get stronger, leaner and better in every part of life. No quick fixes. You get a plan matched to your level and goals, a coach who has walked the road himself, and a brotherhood that pushes you forward.
55kg down. Same guy, new habits.
My story
I grew up in a big sporting family, playing rugby union and league from the age of seven. Hard work was drilled into me early, on the paddock and in the gym. But nobody ever taught me how to eat. Takeaways, huge portions, eating until I was stuffed. Classic Polynesian family habits.
In 2016 I weighed 150kg and couldn't fit into a suit for my best mate's wedding. That was my wake-up call. I tried every diet going: keto, intermittent fasting, carnivore, low carb. After a lot of trial and error, I found a way of eating and training that fuelled me for the gym, the field and life.
By 2022 I weighed 95kg. I was over 55kg down, fitter and healthier, and performing better than ever. It took blood, sweat and tears, and I wouldn't change any of it.
Since 2024 I've coached more than 30 clients. 2717 Performance is the next step: a brand built to help men become stronger and healthier through hard work, accountability and community.
How I coach
Most online coaches sell the result. I coach the process. Show up, do the work and trust it, and the results follow. That's how I lost 55kg, and it's how I'll coach you.
Wherever you're starting from, your coaching is built around your life, your goals and where you're at right now.
I'll tell you what you need to hear, not what's easy. No shortcuts and no false promises.
I practise what I preach. I still train, still play and still follow the same process I give you.
“Achieving your goals is hard. But when we embrace the hard things, we build the strength to take on whatever life throws at us.”Coach Cooki
Who it's for
Most of my clients come to me for one of two reasons. Your program is built around yours.
Body composition
For men who want to look and feel better, train with purpose and stop starting over every Monday.
Sports performance
For athletes who want more power, speed and durability, with training that fits around their season.
How it works
Fill out the short application form so I know your goals, your background and where you're at.
Book a free 30-minute call. We talk through your goals and I show you exactly how I'd coach you.
Once we lock it in, your program and nutrition land in the Kahunas app, ready to go.
Every week you send your weight, photos and feedback. I review it and keep you on track.
Client results
104kg lost across these eight clients. No shortcuts, just the process, done week after week.
BeforeAfterHusband, dad, and working 12+ hour shifts 5–6 days a week. Dave still made the time and dropped 19kg.
BeforeAfter“I wanted to get healthier for myself, but also for my son. I want to be able to kick the footy around with him in the backyard without getting puffed, and Cooki has definitely helped me do that.”
BeforeAfter“Weight's definitely been dropping off. I've been able to wear a lot of my old clothes again, which feels mean. I'm keen to jump on another stint with you because this program actually works.”
BeforeAfter“Thank you bro, I've been enjoying this program and the change of lifestyle. It's very rewarding.”
BeforeAfter“I'd gotten too comfortable. When I jumped on the program with Cooki, he had everything planned out: the training, the nutrition, the lifestyle. He really gave me the tools to drop that 13kg.”
BeforeAfterFIFO tradie living camp life, with 12-hour days and long stints away. Luke still stuck to the process and dropped 13kg.
BeforeAfter“Bro, I feel mean! So much lighter, fitter and more mobile on the field. This program has helped me not only with how I look, but with how I perform.”
BeforeAfter“I'd been with other PTs before and never really got anywhere. I'll definitely be back for another program, because this actually works.”
Apply for coaching
I only take on a small number of clients so every one gets my full attention. Tell me a bit about yourself and your goals. It takes about two minutes.
Coaching application
Tell me your goals, your training background and where you're at right now. Once you submit, you'll get a link to book your free 30-minute strategy call.
What you get
Your coaching runs through Kahunas, so your program, meal plan, check-ins and messages are in one place on your phone.
Programs built around your goals, your level and the equipment you've got, and progressed as you improve.
A set meal plan as your base, plus macro tracking for the days you can't follow it exactly.
Every exercise has a demo so you know exactly how to perform it.
Weight, measurements, photos and lifts tracked so we can see what's working.
You report in, I review it and adjust. The plan changes as you do.
Message me with questions between check-ins. You're never guessing.
eBooks
The same process I use with my clients, laid out week by week. Pick your goal, follow the plan and do the work.
Drop body fat and build a stronger body in 8 weeks.
$50AUD · PDF
Buy now →
Build muscle and strength in 8 weeks, without piling on fat.
$50AUD · PDF
Buy now →
For rugby league and union forwards. Turn up to round one bigger, stronger and harder to stop.
$70AUD · PDF
Buy now →
For rugby league and union backs. Turn up to round one faster, fitter and built to last the season.
$70AUD · PDF
Buy now →Secure checkout with Stripe. Download straight after payment. See what's inside →
FAQ
Something not covered here? Send me a message on Instagram.
Fill out the application form, then book a free strategy call. I'll read your answers before we talk, and on the call we'll work out the right coaching for you.
A gym gives you the most options, but I can write programs for a home setup too. Tell me what equipment you have during onboarding and I'll build around it.
Yes. Your program is matched to your experience, and every exercise comes with a video demo. We start where you are and build from there.
Coaching starts from $40 a week. The right option depends on your goals and how much support you need, so we'll go through it together on your strategy call.
No. You get a meal plan to follow as your base. On days you can't stick to it, you track in MyFitnessPal so you stay on target. I'll teach you how.
Yes. Your training and fuelling change across pre-season, in-season and off-season so you're fresh on game day.
Anywhere. Coaching is fully online through the Kahunas app, so you can train with me from Rockhampton or from the other side of the world.
Ready when you are
Men don't have many places where they can work hard in the trenches and do life together. 2717 is built to be one of them. Fill out the application form and book your strategy call. If it's a fit, we'll get to work.
PERFORMANCE
